It is a powerful tool in today’s online world.
Studies have confirmed the persuasive effectiveness of video.
Video boosts comprehension and retention by 50% over a live presentation.
Video speeds up buying decisions by 72% versus print.
Six times as many people prefer a video to printed information.
97% of videos are watched and have staying power (Videos have staying power – unlike a print piece that will more often than not be trashed upon receipt)
An obvious advantage of video over print is that video involves more of the senses; it sells your product or service using sight, sound, and emotion. So your prospects are more engaged, and thus more likely to be convinced. As online video broadcasting is fast becoming one of the fastest growing internet trends now is the time to utitlise it’s power.
The computer is fast over taking the television reflected in online advertising revenues becoming higher than those on television. video marketing is poised for a huge year in 2010.
The reason is clear: video simply engages people in a way that static text and images cannot. There are dozens of studies that show the power of video to boost customer interaction, drive sales, encourage viral sharing, and build brand awareness
This trend demonstrates that video is now a key component on online landscape and that consumers are using the web in a different way to before. With faster broadband connections video is now highly accessible.
Video is one of the most successful ways to promote your message.